Investment

Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.

Featured Video

From Boats to Brokers

From the Dutch East India Company to Wall St., the stock market has a long and storied history.

The Business Cycle

How will you weather the ups and downs of the business cycle?

In the Markets Now: Labor Day Labor Market Update

Ross checks in with several noteworthy indicators of labor market health.

The Rule of 72

Do you know how long it may take for your investments to double in value? The Rule of 72 is a quick way to figure it out.

• Articles

  In the Markets Now: Selloff Summary for April 21, 2025

  Stocks dropped precipitously on concerns for the future of Fed independence and trade war persistence.

  The Year of Living Dangerously

  What did sitting at home and watching the stock market for 12 months teach young people about investing?

  In the Markets Now: Spots of Weakness

  As policy uncertainty and lackluster economic data shake the market, Ross looks at spots of weakness and strength.

  Market Volatility Rising Amid Conflict in Iran

  Investor confidence is being tested even as market behavior continues to track historical presidential‑cycle patterns.

  Bull & Baird: Is Now Different?

  The pace of change coming out of Washington has helped to fuel market volatility. Is now different than past rocky periods?

  You've Made Your Career Move - Now What?

  With a little planning, you can avoid leaving money on the table as you switch jobs.

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• Calculators

  What Is My Net Worth?

  Get a snapshot of your overall financial picture by calculating your total net worth.

  Monthly Budget

  Track your monthly income and expenses to get a clearer view of your cash flow.

  Student Loan Payoff Calculator: Extra Payments Can Save You

  See how extra payments toward your student loans could shorten your payoff timeline.

  Debt-to-Income Ratio Calculator

  Calculate your debt-to-income ratio to understand how lenders may view your financial health.

  College Savings

  See how much you may need to save now to cover future college costs for your child.

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• Videos

  Bridging the Confidence Gap

  In the world of finance, the effects of the "confidence gap" can be especially apparent.

  Should You Invest in Exchange Traded Funds?

  There are thousands of ETFs available. Should you invest in them?

  Finding the Balance

  The sandwich generation faces unique challenges. For many, meeting needs is a matter of finding a balance.

  Are Alternative Investments Right for You?

  With alternative investments, it’s critical to sort through the complexity.

  The Cycle of Investing

  Understanding the cycle of investing may help you avoid easy pitfalls.

  What Can a Million Dollars Buy You?

  $1 million in a diversified portfolio could help finance part of your retirement.

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